The front page of Imgur, a popular image hosting and social media site, is full of pictures of John Oliver raising his middle finger and telling MediaLab AI, the site’s parent company, “fuck you.” Imgurians, as the site’s users call themselves, telling their business daddy to go to hell is the end result of a years-long degradation of the website. The Imgur story is one a classic case of enshitification,
Imgur began life in 2009 when Ohio University student Alan Schaaf got tired of how hard it was to upload and host images on the internet. He created Imgur as a simple one stop shop for image hosting and the service took off. It was a place where people could host images they wanted to share across multiple services and became ubiquitous on sites like Reddit.