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License Plate Reader Company Flock Is Building a Massive People Lookup Tool, Leak Shows

Flock, which has license plate readers (LPRs) all around the country, wants police to be able to “jump from LPR to person,” according to leaked audio obtained by 404 Media.
License Plate Reader Company Flock Is Building a Massive People Lookup Tool, Leak Shows
Image: Flock Nova's Marketing Material Available Here.

Flock, the automatic license plate reader (ALPR) company whose cameras are installed in more than 5,000 communities in the U.S., is building a product that will use people lookup tools, data brokers, and data breaches to “jump from LPR [license plate reader] to person,” allowing police to much more easily identify and track the movements of specific people around the country without a warrant or court order, according to internal Flock presentation slides, Slack chats, and meeting audio obtained by 404 Media.

The news turns Flock, already a controversial technology, into a much more invasive tool, potentially able to link a vehicle passing by a camera to its owner and then more people connected to them, through marriage or other association. The new product development has also led to Flock employees questioning the ethics of using hacked data as part of their surveillance product, according to the Slack chats. Flock told 404 Media the tool is already being used by some law enforcement agencies in an early access program.

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Do you know anything else about Nova or similar tools? I would love to hear from you. Using a non-work device, you can message me securely on Signal at joseph.404 or send me an email at joseph@404media.co.

Flock’s new product, called Nova, will supplement license plate data with a wealth of personal information sourced from other companies and the wider web, according to the material obtained by 404 Media. “You're going to be able to access data and jump from LPR to person and understand what that context is, link to other people that are related to that person [...] marriage or through gang affiliation, et cetera,” a Flock employee said during an internal company meeting, according to an audio recording. “There’s very powerful linking.” One Slack message said that Nova supports 20 different data sources that agencies can toggle on or off.

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