'My Bad:' Babyface Vance Meme Creator On Norwegian Tourist's Detainment

On one side of the world, a very online guy edits a photo of then-Vice President Nominee JD Vance with comically-huge and perfectly round chipmunk cheeks: a butterfly flaps its wings. A year later, elsewhere on the planet, a Norwegian tourist returns home, rejected from entry to the U.S. because—he claims—border patrol agents found that image on his phone and considered the round Vance meme “extremist propaganda.”

“My initial reaction was ‘dear god,’” the creator of the original iteration of the meme, Dave McNamee, told me in an email, “because I think it's very bad and stupid that anyone could purportedly be stopped by ICE or any other government security agency because they have a meme on their phone. I know for a fact that JD has these memes on his phone.”

On Monday, Norwegian news outlets reported that Mads Mikkelsen, a 21-year-old tourist from Norway, claimed he was denied entry to the United States when he arrived at Newark International Airport because Customs and Border Patrol agents found "narcotic paraphernalia" and "extremist propaganda" on his phone. Mikkelsen told Nordlys that the images in question were a photo of himself with a homemade wooden pipe, and the babyface Vance meme. (The meme he shows on his phone is a version where Vance is bald, from the vice presidential debate.)

McNamee posted his original edit of Vance as a round-faced freak in October 2024. "For every 100 likes I will turn JD Vance into a progressively apple cheeked baby,” he wrote in the original X post. In the following months, Vance became vice president, the meme morphed into a thousand different versions of the original, and this week is at the center of an immigration scandal.

It’s still unclear whether Mikkelsen was actually forbidden entry because of the meme. Mikkelsen, who told local outlets he’d been detained and threatened by border agents, showed the documentation he received at the airport to Snopes. The document, signed by a CBP officer, says Mikkelsen “is not in possession of a valid, un-expired immigrant visa,” and “cannot overcome the presumption of being an intending immigrant at this time because it appears you are attempting to engage in unauthorized employment without authorization and proper documentation.” 

The U.S. Department of Homeland Security (DHS) wrote in social media posts (and confirmed to 404 Media), "Claims that Mads Mikkelsen was denied entry because of a JD Vance meme are FALSE. Mikkelsen was refused entry into the U.S. for his admitted drug use." Hilariously, DHS and Assistant Secretary Tricia McLaughlin reposted the Vance meme on their social media accounts to make the point that it was NOT babyface Vance to blame.

Earlier this week, the State Department announced that visa applicants to the U.S. are now required to make their social media profiles public so the government can search them. 

“We use all available information in our visa screening and vetting to identify visa applicants who are inadmissible to the United States, including those who pose a threat to U.S. national security. Under new guidance, we will conduct a comprehensive and thorough vetting, including online presence, of all student and exchange visitor applicants in the F, M, and J nonimmigrant classifications,” the State Department said in an announcement. “To facilitate this vetting, all applicants for F, M, and J nonimmigrant visas will be instructed to adjust the privacy settings on all of their social media profiles to ‘public.’”

The meme is now everywhere—arguably more widespread than it ever was, even at its peak virality. Irish Labour leader Ivana Bacik held it up during an address concerning the U.S.’s new visa rules for social media. Every major news outlet is covering the issue, and slapping Babyface Vance on TV and on their websites. It’s jumped a news cycle shark: Even if the Meme Tourist rumor is overblown, it reflects a serious anxiety people around the world feel about the state of immigration and tourism in the U.S. Earlier this month, an Australian man who was detained upon arrival at Los Angeles airport and deported back to Melbourne claimed that U.S. border officials “clearly targeted for politically motivated reasons” and told the Guardian agents spent more than 30 minutes questioning him about his views on Israel and Palestine and his “thoughts on Hamas.”  

Seeing the Vance edit everywhere again, a year after it first exploded on social media, has to be kind of weird if you’re the person who made the Fat Cheek Baby Vance meme, right? I contacted McNamee over email to find out. 

When did you first see the news about the guy who was stopped (allegedly) because of the meme? Did you see it on Twitter, did someone text it to you...

MCNAMEE: I first saw it when I got a barrage of DMs sending me the news story. It's very funny that any news that happens with an edit of him comes back to me. 

What was your initial reaction to that?

MCNAMEE: My initial reaction was "dear god," because I think it's very bad and stupid that anyone could purportedly be stopped by ICE or any other government security agency because they have a meme on their phone. I know for a fact that JD has these memes on his phone.  

What do you think it says about the US government, society, ICE, what-have-you, that this story went so viral? A ton of people believed (and honestly, it might still be the case, despite what the cops say) that he was barred because of a meme. What does that mean to you in the bigger picture?

MCNAMEE: Well I think that people want to believe it's true, that it was about the meme. I think it says that we are in a scary world where it is hard to tell if this is true or not. Like 10 years ago this wouldn’t even be a possibility but now it is very plausible. I think it shows a growing crack down on free speech and our rights. Bigger picture to me is that we are going to be unjustly held accountable for things that are much within our right to do/possess. 

What would you say to the Norwegian guy if you could?

MCNAMEE: I would probably say "my bad" and ask what it's like being named Mads Mikkelsen. 

Do you have a favorite Vance edit?

MCNAMEE: My favorite Vance Edit is probably the one someone did of him as the little boy from Shrek 2 with the giant lollipop...I didn't make that one but it uses the face of one of the edits I did and it is solid gold. 

I would like to add that this meme seems to have become the biggest meme of the 2nd Trump administration and one of the biggest political memes of all time and if it does enter a history book down the line I would like them to use a flattering photo of me.

About the author

Sam Cole is writing from the far reaches of the internet, about sexuality, the adult industry, online culture, and AI. She's the author of How Sex Changed the Internet and the Internet Changed Sex.

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