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TikTok Shop is selling GPS trackers marketed with viral videos that have voiceovers explicitly encouraging secretly tracking a romantic partner. Some of the videos have millions of views, and TikTok Shop’s own metrics show that that more than a hundred thousand of the devices have been sold.
“If your girl says she’s just out with friends every night, you’d better slap one of these on her car—no, it is not an AirTag, it’s a real GPS tracker,” one clip, which has 5 million views, begins. The video shows someone putting a tracker in various hidden locations in a car—a plastic bag in the trunk, magnetically attached underneath, or on the inside of the hood. “And, unlike AirTags, this thing doesn’t make a sound, doesn’t send alerts, she will never know it’s there. It’s tiny, black, magnetic, hide it under the seat, in the trunk, wherever. It’s got its own SIM so you can track her anywhere in the world, no wifi, no bluetooth, just raw location data whenever you want it.”
The trackers are advertised as undetectable by Apple’s FindMy system. Many of the videos encourage people to secretly install the devices in their partners’ cars if they suspect them for things like being “out with friends every night.” TikTok deleted the video mentioned above after 404 Media asked the company for comment, but dozens of similar videos remain online, and the trackers are still for sale.