Because we run 404 Media on Ghost, an open source and privacy-forward stack, we actually know very little about who reads 404 Media (by design). But we’re hoping to learn a bit more so we can figure out how people are discovering our work, what our readers do, and what other projects people might want us to launch in the future. If you want to cut to the chase: here is a link to our very short survey we would really, really appreciate you filling out. You can do it anonymously and it should take around a minute. If you want to know more on the why, please read below!
As we said, Ghost doesn’t collect much data about our readers. The little info we do have shows broadly that most of our readers are in the U.S., followed by Europe, etc. But we don’t have a great idea of how people first learn about 404 Media. Or whether people would prefer a different format to our daily newsletter. Or what industries or academic circles our readers are in.
This information is useful for two main reasons: the first is we can figure out how people prefer to read us and come across our work. Is it via email? Is it articles posted to the website? Or the podcast? Do more people on Mastodon read us, or on Bluesky? This information can help us understand how to get our journalism in front of more people. In turn, that helps inform more people about what we cover, and hopefully can lead to more people supporting our journalism.
The second is for improving the static advertisements in our email newsletters and podcasts that we show to free members. If it turns out we have a lot of people who read us in the world of cybersecurity, maybe it would be better if we ran ads that were actually related to that, for example. Because we don’t track our readers, we really have no idea what products or advertisements would actually be of interest to them. So, you voluntarily and anonymously telling us a bit about yourself in the survey would be a great help.
Here is the survey link. There is also a section for any more general feedback you have. Please help us out with a minute of your time, if you can, so we can keep growing 404 Media sustainably and figure out what other projects readers may be interested in (such as a physical magazine perhaps?).
Thank you so much!
