A number of Instagram accounts with hundreds of thousands of followers and millions of views have uploaded videos filmed with Meta’s Ray-Ban glasses show men entering massage parlors across the country and soliciting the workers there for “tuggy” massages, or sex work. In some cases, the women laugh at the men, dismiss them, or don’t understand what they’re talking about, but in a few cases they discuss specific sex acts and what they would cost.
It doesn’t appear that the women in the videos know they are being filmed and that the videos are being shared online, where they’re viewed by millions of people. In some cases, the exact location of the massage parlor is easy to find because the videos show its sign upon entering. This is extremely dangerous to the women in the videos who can be targeted by both law enforcement and racist, sexist extremists. In 2021, a man who shot and killed eight people at massage parlors told police he targeted them because he had a “sexual addiction."