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Google search really has been taken over by low-quality SEO spam, according to a new, year-long study by German researchers.
The researchers, from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence, set out to answer the question "Is Google Getting Worse?" by studying search results for 7,392 product-review terms across Google, Bing, and DuckDuckGo over the course of a year.
They found that, overall, "higher-ranked pages are on average more optimized, more monetized with affiliate marketing, and they show signs of lower text quality ... we find that only a small portion of product reviews on the web uses affiliate marketing, but the majority of all search results do."
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