Google’s Ad Transparency tool no longer shows political online advertisements that ran on its platforms, in the past or present, from any countries in the European Union, making seven years of data from 27 different countries inaccessible.
Liz Carolan, who publishes Irish technology and politics newsletter The Briefing, spotted the change on September 28. Carolan noticed that until last week, Google’s Ad Transparency tool would allow visitors to search ads that have run in countries in the EU going back to 2018, including data about who was targeted, how much was spent on each ad, and for what candidates or parties. This week, political ads from Ireland as well as the other 26 countries in the EU are gone from the Ad Transparency political ads country selection page.