Six of the biggest porn studios in the world, including industry giant and Pornhub parent company Ayl o, announced Wednesday they have formed a first-of-its-kind coalition called the Adult Studio Alliance (ASA). The alliance’s purpose is to “contribute to a safe, healthy, dignified, and respectful adult industry for performers,” the ASA told 404 Media.
“This alliance is intended to unite professionals creating adult content (from studios to crews to performers) under a common set of values and guidelines. In sharing our common standards, we hope to contribute to a safe, healthy, dignified, and respectful adult industry for performers,” a spokesperson for ASA told 404 Media in an email. “As a diverse group of studios producing a large volume and variety of adult content, we believe it’s key to promote best practices on all our scenes. We all come from different studios, but we share the belief that all performers are entitled to comfort and safety on set.”
The founding members include Aylo, Dorcel, ERIKALUST, Gamma Entertainment, Mile High Media and Ricky’s Room. Aylo owns some of the biggest platforms and porn studios in the industry, including Brazzers, Reality Kings, Digital Playground and more.
In a press release Wednesday, the ASA said its primary mission is “to publish and adhere to a comprehensive Code of Conduct, providing a structured framework for directors, producers, and talent to ensure the safest possible sets and consistent industry best practices.” The ASA’s code of conduct addresses performers’ rights to consent to the types of scenes they’ll shoot, their scene partners including extras, sexual acts, script and creative documents, the length of the shoot day, location, remuneration and conditions, and any other rights involved in their agreement with the studio.
The founding studios say they have signed agreements to adhere to the ASA’s code of conduct, but the ASA “encourages all studios, members or not, to adopt and adhere to these guidelines to foster a safer, more respectful, and more professional adult industry,” the spokesperson said.
“All performers have the right to be treated with professional respect and dignity, free from harassment of any kind,” the code states. “They should be: Able to refuse, at any time, any act, even if previously agreed upon; Able to visually confirm their partner’s STI test status on set before any sexual performance; Provided water, snacks, meals, breaks, and privacy as needed; Provided all necessary sexual health and hygienic materials needed to perform; Paid their agreed-upon rate for the date of production.”
The code also outlines rights and expectations for third-party producers and crew members, including verifying performers’ ages, ensuring an environment “free of harassment of any kind (mental, physical or sexual),” and “never using their influence or access to the studio to pressure performers or promise work.” Agencies and talent agents are also addressed in the code of conduct: “Agencies should represent and protect performers, inform them very clearly of the specific requirements of pornographic performances,” the code states. “They must inform performers of their rights and duties and legitimate expectations, with no expectation of sexual contact with agency staff, reasonably limited contract terms (within industry standard range of 1 year), and no punitive buyouts for performers who choose to leave the agency.”
A need for more autonomy over one’s working conditions spurred the rise of the independent adult content creator economy in the last 10 years, as more performers moved away from studio work—which often dictates workers’ hours, physical location, and ownership rights to their performances, and can be sporadic—to models like webcamming and subscription platforms like OnlyFans. Porn is legal in the U.S. but is still a heavily stigmatized career, and performers have reported that legislation like 2018’s Fight Online Sex Trafficking Act have made their livelihoods more precarious, even when working with studios.
In 2020, as Hollywood reckoned with allegations of abuse and coercion against the most powerful people in the entertainment industry, multiple performers came forward with their own stories of physical and mental abuse on-set. The power dynamic present in mainstream acting careers also exists in porn, with the added stigma of sex work: adult performers, like mainstream entertainment professionals or many other industries, might feel like they risk being ostracized within their industry for speaking out about mistreatment, but they also may feel a risk fueling decades-old anti-porn campaigns and their harmful rhetoric.
Many studios have previously established their own codes of conduct, including Gamma Entertainment-owned Adult Time, which published a guide to “what to expect on an Adult Time set” in 2023, and Kink, which published its shooting protocols, consent documents and checklists in 2019. There are also several talent-focused rights groups, like the Free Speech Coalition, that have operated with performer and crew wellbeing guidelines in place for years.
Samantha Cole
“The landscape for adult production has expanded rapidly over the past few years, so it's encouraging to see bigger studios codify industry best practices,” Mike Stabile, director of public policy at the Free Speech Coalition, told 404 Media. Stabile noted that the needs and requirements of productions and performers vary; independent content creators working with other indie creators might not need or have the resources to hire an intimacy coordinator on each shoot, for example, or a small fetish studio that doesn’t engage in fluid exchange might not need to adhere to testing. But “it sets a bar for what performers can and should expect in production, and provides a framework for understanding one's rights on set,” he said.
“It's incredibly powerful because it isn't just one studio or one group, it's a collection of some of the most influential leaders in adult production,” Stabile said. “While these practices aren't entirely new, by publishing guidelines they're creating a broad system of accountability. Whether or not other studios join and sign-on, I expect we'll see broader adoption of these protocols at all levels.”
“I believe strong production standards are the foundation of a safe and respectful and successful industry, and I’ve always believed performers deserve nothing less,” performer Cherie DeVille said in the ASA press release. “It's powerful to see these top studios come together with the shared goal of ensuring performer wellness remains a top priority.”
