The latest bleak new AI slop niche are “nostalgia” videos about how good the 1980s and 1990s were. There are many accounts spamming these out, but the general format is all basically the same. A procession of young people with feathered hair wonder at how terrible 2025 is and tell the viewer they should come back to the 1980s, where things are better. This video is emblematic of the form:
@nostalgia_vsh let's go back 🥺 #lestgoback #nostalgia #nostalgic #childhood #80sbaby #2000s
♬ snowfall - Øneheart & reidenshi
In a typical ‘80s slop video, a teenager from the era tells the viewer that there’s no Instagram 40 years ago and everyone played outside until the street lights came on. “It’s all real here, no filters, no screens.” In another, two women eat pizza in a mall and talk about how terrible the future will be. “I bet your malls don’t feel alive in 2025,” one says.
These videos, like a lot of AI slop, do not try to hide that they are AI generated, and show that there is unfortunately a market for people endlessly scrolling social media looking to astral project themselves into a hallucinatory past that never existed. This is Mark Zuckerberg’s fucked up metaverse, living here and now on Mark Zuckerberg’s AI slop app.
The most popular current ones focus on 1980s nostalgia, but there are accounts that focus on the 70s, 90s, and early 2000s. These differ from standard internet nostalgia, which has been popular for many years—from BuzzFeed’s “Only 90s kids will remember this” listicles to “look at this old tech” Instagram accounts, the popularity of emo nights, “When We Were Young” music festivals—because they are primarily about aggrandizing a past that never existed or that was only good for specific segments of society.
These videos are awful AI-generated slop, yes, but it’s more than that. Reactionary nostalgia, a desire to return to a fake past or a time when you were young and things were better, is part of why the world is so fucked right now. It is, literally, the basis of MAGA. Worse, these videos about the “past” tell us a lot about our present and future: one where AI encourages our worst impulses and allows users to escape from reality into a slopified world that narrowly targets whatever reality we’d like to burrow into without dealing with the problems of the present.
1980s slop nostalgia is particularly popular at the moment, with these fake videos boomerfying Gen Xers and elder millennials in real time, though such nostalgia is coming for us all, and nostalgia for earlier releases of Roblox and Call of Duty—the ancient days of, like, 2021—are already going viral. It’s normal to look back at the time when you were young and your knees didn’t hurt with rose tinted glasses. It’s as if a generation read Ready Player One as an instruction manual instead of a warning (or instead of vapid surface-level nonsense that was one long reference rather than a coherent narrative).
These AI-generated slop videos are the latest expression of a common political theme: nostalgia for an imagined past. Dissatisfaction with the current moment is a normal reaction to the horrifying conditions under which we all live. The National Guard is occupying Washington DC, technology is dividing and surveling us in ways we never imagined, and our political leaders are feckless and corrupt. If you aren’t disturbed by where we are right now, you’re not paying attention.
A rejection of modernity and a call to return to the past has long been a feature of authoritarian and fascist political movements. So when we see an AI generated woman in stonewashed denim with hair by Aqua Net White tell us how good things were 40 years ago, we remember the political figures from the Reagan-era calling for a return to the 1950s.
Nostalgia is a poisonous political force. Things were not better “back then,” they were just different. Often they were worse. These 1980s AI slop videos have the same energy as online right weirdos with Roman bust avatars calling for us to “retvrn” and “embrace tradition.” Their political project uses the aesthetic of the past to sell a future where minorities are marginalized, women have no political power, and white guys are in charge. That’s how they think it all worked in the past and they’d love for it to happen again.
The ‘80s AI slop videos have a sinister air beyond their invocation of reactionary politics. “Dude, it’s 1985 and the release of the film The Goonies. Forget 2025 and come here. We want you here,” a strong-jawed white guy asks from his front lawn while a slowed down and distorted version of Aquatic Ambience from Donkey Kong Country plays. “Come to 1985, I miss ya,” a young man with feathered hair says in the back of a pickup truck as the sun sets. The surreal nature of these videos, this bizarre ask to time travel to the past, has cultish just-drink-the-Kool-Aid vibes.
What is the ask here, exactly? What does it mean for someone with dreams of an imagined past to go back to the 1980s where these ghoulish AI-crafted simulacrums dwell? In the Black Mirror episode San Junipero, Mackenzie Davis finds comfort in a simulation of a stereotypical 1980s southern California town. She loses herself in the fantasy. She’s also dying. For her, heaven was a place on earth, a data center where she could live until someone turned the lights off.
Those viewing these endless AI-generated TikToks and Reels are, however, very much alive. They can go outside. They can put the phone down and get to know their neighbors. They don’t have to doom scroll. They can log off and work for a better world in their community. They can reach out to an old friend or make new ones.Or they can load up another short form video and fill themselves with fuzzy feelings about how much better things were 40 years ago, back before all this technology, back when they were young, and where they think the world seemed to make more sense. AI allows us to sink into that nostalgic feeling. We have the technology, right now, to form digital wombs from a comforting and misremembered past.
It is worth mentioning that the people making these videos are also human beings with agency and goals, too. And their goals, universally, are to spam the internet for the purposes of making money. Over in the Discord communities where people talk about what types of AI slop works on social media, “nostalgia” is treated as a popular, moneymaking niche like any other. “Any EDITOR that can make Nostalgia videos?” one message we saw reads. “Need video editor to for nostalgia welcome back to 20xx videos.”
“Some ideas i got right now are nostalgia, money motivation, self improvement and maybe streamer clips,” another says.
A top purveyor of this nostalgia slop is the Instagram account “purestnostalgia,” which is full of these videos. That account is run by a guy named Josh Crowe who looks to be in his 20s and claims to live in Bali: “In the process of becoming a billionaire,” his profile reads.
