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Over the last few months, many have proposed that the AI spam taking over Facebook is a great example of the “Dead Internet Theory,” which posits that large portions of the internet are made up of bots talking to bots, filtered through the lens of recommendation and engagement algorithms. Facebook is undeniably cooked, a decaying, depressing hall of horrors full of viral AI-generated content that seemingly gets worse every day.
But I do not think Facebook is the dead internet. Instead, I think it is something worse. Facebook is the zombie internet, where a mix of bots, humans, and accounts that were once humans but aren’t anymore mix together to form a disastrous website where there is little social connection at all.
I have spent more time than anyone I know endlessly scrolling through AI spam on Facebook. I have watched the evolution of Facebook’s AI spam go from slightly uncanny modifications of real images to the completely bizarre and obviously fake. I have done this from my own Facebook account, which I have had since 2005, as well as from two burner accounts I created specifically to track how AI-generated content is recommended on the platform and to see whether Facebook would put AI-generated images into my feed organically. I now use Facebook exclusively to see what kinds of bizarre AI content is going viral, and to attempt to figure out who is making it, why they are making it, and who is interacting with it.