CGTrader, an online marketplace for 3D assets, found that one in six models uploaded to the site these days is AI generated, but that AI generated assets account for only $1 out of $90 in revenue on the site. These numbers show that AI generated assets are quickly flooding the marketplace, but that most people are not interested in paying for them.
“Buyers are voting with their wallets, and AI-generated content is struggling to compete,” CGTrader said in a press release about its 2026 market trends reports. The company says the gap between the surging supply of AI generated 3D models and the middling demand points to “a gap that undercuts the assumption that AI-made content is repricing the market.”
“The upload numbers alone would suggest a takeover,” CGTrader said. “The revenue numbers say otherwise, and buyers refusing to pay for AI-generated models is saying something bigger than no thanks: it is a signal of how far they trust AI generation itself. Which leaves the question the industry has been avoiding: an AI model may be cheaper to produce, but what is it actually worth?”
Like the Unreal and Unity asset stores, CGTrader is a marketplace where people can buy more than two million 3D models to use in their videos, games, or 3D printing projects, and has been around since 2011. The report it published is based on marketplace data collected between June 2025 and May 2026 and surveys of buyers.
Alexander Spivak, a 3D artist who sells his assets on CGTrader, told me that he’s not against AI, but that “as an artist, I haven't yet found a way to seamlessly collaborate with AI.
Because in creativity, the most important thing is the process of creation, which I enjoy.
The result is a completely different story. And I haven't yet been able to integrate AI into my workflow in a way that allows me to continue enjoying [the process.]”
Buyers told CGTrader that the reason they weren’t buying as many AI generated assets their quantity might suggest is simple: they’re not as good as human made 3D models. Buyers said that quality was the number one factor in choosing what they buy, even more than the price. This was especially important to buyers who wanted models for 3D printing, where a bad model could break or not print correctly. Only 4 percent of those buyers said AI “works well.” The survey also found that most people who bought AI generated assets weren’t satisfied with them. 20 percent of buyers found it not good enough, and 7 percent used it only with heavy editing. 5 percent said it worked well.
CGTrader’s findings come months after the company announced it was partnering with Tencent on an AI powered 3D model creation workflow. CGTrader CEO Dalia Lašaitė told me that the workflow doesn’t just generate assets from scratch, but that designers can use it to refine topology and textures, segment parts, create variations and prepare models for production.
“AI can accelerate the more mechanical parts of the process, while the designer retains creative direction and control over the final result,” she told me. “For that reason, we think of this work as AI-accelerated rather than simply AI-generated. Our goal isn't to increase the volume of AI-made assets on the marketplace. It's to give designers better tools to work faster and focus more of their time on creative work. Ultimately, buyers will choose the assets that best meet their needs. The distinction that matters most isn't whether an asset is AI- or human-generated, but whether it meets the required quality standard.”
AI generated content is creating a discoverability problem across the internet. On Instagram, porn sites, YouTube, and music streamers, human creators are being drowned out by a flood of AI generated slop. Lašaitė acknowledged that, despite the current discrepancy between how many AI generated models are uploaded to CGTrader and how many people are buying them, the increase in uploads alone could make it more difficult to find human artists.
“AI uploads are currently growing faster than AI purchases, which makes effective discovery and ranking increasingly important,” she said. “Our approach is to prioritize quality and performance signals rather than raw volume, including how an asset performs commercially, how buyers rate it and other indicators of quality.”
